Web Analytics

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WAWeb Analytics is defined as “the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage” and “it is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site.”
  • Web analytics applications can also help businesses measure the results of online marketing and advertising campaigns
  • It helps them to estimate how traffic to their website changes after the launch of a new advertising campaign
  • Web analytics provides information about the number of visitors to a website and the number of page views
  • It helps gauge traffic and popularity trends, which is useful for market research

There are different methods and sources for collecting data for web analytics including:
  • Web server log files
  • Page tagging data
  • Visitors Geolocation details
  • Clicks
  • Customer lifecycle logs (page view, visit, visitor, bounce rate, exit rate, visit duration, engagement, frequency, click path, …)