Today the importance of Social Media networks is no longer debated. Social Media helps businesses to increase their exposure, improve their online presence and search engine ranking, develop loyal fans, generate leads, and improve sales. Social Media has changed the way people and businesses interact with each other. Social Media like Facebook, Twitter, LinkedIn and more make it simple to stay connected, share information, promote products and services, and develop professional networks. Among popular social networks, Facebook is growing as the leading one with about 1.4 billion users. Facebook provides sophisticated environment and tools for communication and interactions, Internet marketing, business applications, and analytics. These tools allow businesses to build and grow their applications or website with Facebook

Facebook Apps and Tabs

Facebook recently added Timeline for business pages and released new page design and development tools for them. Facebook provides development kits for building custom applications and pages including: iOS, Android, JavaScript, PHP, and Unity (multi--‐platform). There are also a wide range of unofficial, third--‐party SDKs for a range of other languages and frameworks that can be used by businesses to develop their custom applications and online services.

Custom Facebook Pages for Tabs

Facebook Pages for Tabs, by default, include apps for Events, Photos, Videos and Notes. However, businesses can develop and include custom pages for tabs and information on their Facebook Page; for instance: a Google Map of the business, YouTube videos, or a calendar of events.

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Facebook, Search Engine Optimisation, Social Media, Web Presence