Google AdWords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text or image/media ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”. The system is a “pay per click” system. This means that you only pay up to the amount you have bid if someone clicks on your ad as a result of a web search. In addition to this, advertisers are able to drill down specifics governing the display of their ads, including time of day, region, and more. Once you have created an AdWords account, you then start creating campaigns, ad groups, and then ads.

Google AdWords is a different game than traditional/print advertising, but once you understand the basics, it’s actually a much better return on investment for a skilfully run campaign. First, your reach on the Internet is far greater than in traditional forms such as display or print ads. Second, your ads are better targeted towards potential customers through relevant searches. Third, while tracking the reach of television or print advertising is difficult, advertisers on the Internet can track the number of impressions an ad gets (how many people see it) and how many visits their business web site receives from particular ads. And lastly, advertising on the Internet can be much cheaper, particularly in terms of entry-level fees. Google AdWords supports a number of countries and languages, so it is possible to advertise to a wide range of potential customers.

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