The purpose of this tool is to help you pick out keywords to use in an AdWords PPC campaign. It will display the number of searches for particular keywords over a monthly range as well as data for suggested bid, ad impression share, (if you’re already running ads,) and Google’s rating for competition. You can type in keywords you feel are representative of your website’s products or services and view Google’s suggestions for related keywords, along with their data.

This tool has evolved slightly from Google’s previous keyword tool in that some features have been eliminated or replaced. New features include the ability to easily specify region and negative keywords. Features changed or eliminated from the old keyword tool include the ability to differentiate between exact and broad match for monthly search statistics as well as some changes to the ability to export a CSV of all chosen keywords.

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