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With Google Trends, you can compare the world’s interest in your favourite topics. It's a powerful tool for doing market research; it lets you view what's trending online, which means what people are searching for online. What's also good about this tool is that you can view how a keyword's popularity has risen or declined over a period of time. This can be useful as it can help you make the decision whether to enter a certain market or not. Sometimes you can even make predictions by looking at the way a certain market is trending over a period of time. Certain markets may have consistent patterns, which mean that there are times during the year when they are booming and other times when they are completely dead.

Enter up to five topics and see how often they’ve been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories and in which geographic regions people have searched for them most. Google Trends also lets you compare the volume of searches between two or more markets/items. This gives you the ability to see the popularity between them. This type of market research insight is very beneficial as you will be able to see the incline/decline of one against the others.

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