Improve Your Website User Experience

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There is a great deal of room for improvement

There is, in fact, a great deal of room for improvement on ecommerce website performance. Let’s take look at some statistics, a good source of ecommerce statistics is a site called www.fireclick.com

With look at these statistics in December of 2013 we view that:

  • The average ecommerce conversion rate as of December 4, 2013: 5%
    • That is, around 95% of visitors leave without buying.
  • The average ecommerce shopping cart abandonment rate as of December 4,2013: 65%
    • That is, roughly 65% of visitors leave even after putting items in their shopping cart (that show a big number to try tap into)


Websites typically evolve the quality of their user experience

It is interesting to know that many, if not most, websites, seem to evolve the quality of their user experience over releases in particular pattern

  • Typically small business eCommerce websites lunch with attention only pay to utility (providing useful products, services or information) and functional integrity
  • Another significant percentage also start with good graphic design, although many add in later and some never do investment this quality of the user experience. Usability is usually only attended to one sites seem to be on the performing
  • And many sites never achieved abatable persuasiveness.
Redesign and releases are expensive, and often a poor user experience deters early visitors from ever returning to try again. Instead it is much more cost effective to follow a logical approach to the design an ecommerce user experience that addresses all the necessary qualities prior to entail lunch.

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eCommerce, Online Marketing, User Experience, Web Presence