Orange Analytics Web Design Methodology

As a part of OA’s dynamic development methodology, the following elements and parts (that make a successful web presence) are identified. These characteristics can be incorporated into the website, to fulfil and enhance the objectives above.

1. Fast loading

The biggest single reason visitors do not stay at a Website is that it takes too long to load - that is the time it takes for the page to appear on the computer screen. The site needs to be designed around the premise of 'loading' as quickly as possible. To achieve this, a strong text base for the pages (text loads first and very quickly) will be considered. Appropriate sizes and structures will be considered for images to ensure that they load within appropriate timeframes.

2. Browser compatibility

The website needs to be compatible for viewing across a wide range of user platforms and browser software. The website will be tested with most common browsers (IE, Chrome and Firefox) and in different platforms and operating systems (including desktop, mobile and tablet versions) to ensure that the vast majority of visitors can access the website quickly and easily.

3. Look

An Internet site today represents the first contact point for many prospective clients. It is, in a nutshell, showing how professional a company is, and what kind of attitude they have in selling themselves. In full consultation with the client, OA will discuss the interface and layout of the site, to ensure the site is attractive, appealing and reflects the appropriate image.

4. Precise (right) Information

Along with having an appealing and attractive look and feel to the site, the content of the site must be precisely what the user needs to see. Additionally, search engine positioning must be considered and the site will be developed with keywords and placement of same as a consideration.

5. Information Structure

A clear, crisp view of the information on the site is paramount in relation to finding specific information on a site. At this early stage, OA would anticipate the use of databases to store articles and information of interest. To provide major benefit to the business, the site should have significant amounts of information available to the user. This information must be easily found and presented in such a way as to encourage use. Information on the site must be able to be quickly and easily updated, by the client. A proper content management system will be considered for achieving this purpose.

6. Interactivity

Without interactivity, a Website is purely a book online. Interactive sites capture user details online and monitor what users do inside the system. The more visitors can interact and 'do things' on the site, the more likely they are to revisit and request for the service. The importance of having visitors return is found in the statistic that people will buy from you after an average of seven previous visits.