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What is “user experience”?

  • The overall quality of the experience of a website visitor
  • The sum of the visitor’s perception of:
    • The utility or usefulness of the information, products or services offered on the site
    • The functional integrity of the site
    • The usability of the site
    • The persuasiveness of the site
    • The aesthetics, appeal and impressions created by the visual design of the site

What makes a great user experience?

A great web site user experience:

  • Provides something (product, service, information) of value to the visitor (Utility- Marketing)
  • Works without bugs or Crashes, and with acceptable response times, on most platforms (Functional integrity - Development)
  • Is easy for all visitors to learn, use and accomplish goals (Usability – Usability Engineering)
  • Supports and motivates decision making and action (Persuasiveness – Persuasive psychology)
  • Is appealing and attractive (Visual design – Graphic design)

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Online Marketing, User Experience, Web Presence