Data Mining

The purpose of this tool is to help you pick out keywords to use in an AdWords PPC campaign. It will display the number of searches for particular keywords over a monthly range as well as data for suggested bid, ad impression share, (if you’re already running ads,) and Google’s rating for competition. You can type in keywords you feel are representative of your website’s products or services and view Google’s suggestions for related keywords, along with their data.

Google Places (http://www.google.com/business/placesforbusiness/) is any business’ way into a free listing on Google Maps, which gives a listing and small page to every business it can find, (whether you directly sign up for one or not). This is known as your Google Maps page or listing. You can enter a 200-character description as well as add ten images and five videos. You also select your categories and add a few more details as well. Things are always changing at Google and although you can still enter all this information, they do not display it all.

With Google Trends, you can compare the world’s interest in your favourite topics. It's a powerful tool for doing market research; it lets you view what's trending online, which means what people are searching for online. What's also good about this tool is that you can view how a keyword's popularity has risen or declined over a period of time. This can be useful as it can help you make the decision whether to enter a certain market or not. Sometimes you can even make predictions by looking at the way a certain market is trending over a period of time.

A common question people have about their websites is “How do I track how many people come to my site?” This is not an easy question to answer, as it depends on how you qualify one visitor, among other factors. If your mom comes to your website 15 times in one day, does that count as one visitor or 15? Also, if you can get information about how many visitors you have, what other information can you get? This information is commonly called analytics. A web developer can use this information to see how their website is being used and change and maintain it accordingly.

Web analytics can be defined as the process of analysing the behaviour of visits to a web site. There are a number of endless metrics that any website owner can collect and use to make informed decisions on how to modify their website, such as how to create more traffic, generate more sales, get more subscribers to an email campaign, and more.

To officially launch a website, there are two major steps that need to be addressed before moving on to marketing. One, you need to set up Webmaster Tools, and two, traffic tracking software such as Google Analytics must be enabled. These two assets will be crucial in allowing business owners to understand and qualify data that is presented to them in order to make informed business decisions. Data such as traffic sources, time spent on website, and keyword queries can help mold a business’ marketing strategy.

Google Webmaster Tools can be defined a resource center for webmasters that addresses all the crawling and indexing queries that webmasters may have. Moreover, they introduce you to strategies that can boost traffic to your website as well as a link you up with your visitors. Using these tools can help you find the solution to the problems that might be hindering your traffic. You can then realize more traffic and more profits from your online business by using these tools.