Online Tools

Today, 94% of consumers and businesses search the Internet before buying a new product or service. They submit their keywords for search and get a list of relevant websites in return. People tend to visit websites that are at the top of these lists, because they appear to be more relevant to their search. Most find their competitors at the top of the list.

Want to keep up on the latest news in your industry, or keep tabs on a competitor? Google Alerts allows you to stay informed about whatever you want. Google Alerts will send you email pertaining to the search query that you want to stay informed about. This tool can help you keep on the edge your market and allow you to stay ahead of the competition. With this free service from Google, you can receive email updates of the latest relevant Google results (web, news, etc.) based on your queries.

AdSense is essentially the affiliate entrance point to AdWords. The program is designed for website publishers who want to display targeted text, video or image advertisements on their own website pages and earn money when site visitors click those ads.

Google AdWords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text or image/media ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”. The system is a “pay per click” system. This means that you only pay up to the amount you have bid if someone clicks on your ad as a result of a web search.

The purpose of this tool is to help you pick out keywords to use in an AdWords PPC campaign. It will display the number of searches for particular keywords over a monthly range as well as data for suggested bid, ad impression share, (if you’re already running ads,) and Google’s rating for competition. You can type in keywords you feel are representative of your website’s products or services and view Google’s suggestions for related keywords, along with their data.

Google Places (http://www.google.com/business/placesforbusiness/) is any business’ way into a free listing on Google Maps, which gives a listing and small page to every business it can find, (whether you directly sign up for one or not). This is known as your Google Maps page or listing. You can enter a 200-character description as well as add ten images and five videos. You also select your categories and add a few more details as well. Things are always changing at Google and although you can still enter all this information, they do not display it all.

A common question people have about their websites is “How do I track how many people come to my site?” This is not an easy question to answer, as it depends on how you qualify one visitor, among other factors. If your mom comes to your website 15 times in one day, does that count as one visitor or 15? Also, if you can get information about how many visitors you have, what other information can you get? This information is commonly called analytics. A web developer can use this information to see how their website is being used and change and maintain it accordingly.

To officially launch a website, there are two major steps that need to be addressed before moving on to marketing. One, you need to set up Webmaster Tools, and two, traffic tracking software such as Google Analytics must be enabled. These two assets will be crucial in allowing business owners to understand and qualify data that is presented to them in order to make informed business decisions. Data such as traffic sources, time spent on website, and keyword queries can help mold a business’ marketing strategy.

Google Webmaster Tools can be defined a resource center for webmasters that addresses all the crawling and indexing queries that webmasters may have. Moreover, they introduce you to strategies that can boost traffic to your website as well as a link you up with your visitors. Using these tools can help you find the solution to the problems that might be hindering your traffic. You can then realize more traffic and more profits from your online business by using these tools.

Orange Analytics has experience in all facets of web development, including implementing CMS, Custom Graphic Design, E-commerce Systems, Intranets and Extranets, Portals, Flash Modules, Email Marketing, Mobile sites, and other Custom Services.

Our professional and skilled web developers build exceptional websites using the latest technologies that are reliable and resourceful.