How to improve your website's visibility?

Today, 94% of consumers and businesses search the Internet before buying a new product or service. They submit their keywords for search and get a list of relevant websites in return. People tend to visit websites that are at the top of these lists, because they appear to be more relevant to their search. Most find their competitors at the top of the list.

Online Marketing, Online Presence, Online Tools, Search Engine Optimisation, Search Engine Visibility, SEM, SEO, Web Presence
read more

Basic SEO checklist for high web visibility

SEO helps clients to build stronger web presence and allows potential visitors to more easily find their websites and services on the web. Through following web presence best practices and providing high-quality, well-structured and organised content, it aims to improve page rankings, so when potential customers search for certain keywords and phrases in a search engine, the website appears early in search results. Achieving this goal requires ongoing monitoring, analysis and optimisation activities and doing many separate, but related activities and updates.

Online Marketing, Online Presence, Search Engine Optimisation, Search Engine Visibility, SEO, Web, Web Development, Web Presence
read more

Google Keyword Planner

The purpose of this tool is to help you pick out keywords to use in an AdWords PPC campaign. It will display the number of searches for particular keywords over a monthly range as well as data for suggested bid, ad impression share, (if you’re already running ads,) and Google’s rating for competition. You can type in keywords you feel are representative of your website’s products or services and view Google’s suggestions for related keywords, along with their data.

Data Mining, Data Tracking, Google Tools, Online Tools, Search Engine Optimisation, Web Analytics
read more

Google Places and Google Maps

Google Places (http://www.google.com/business/placesforbusiness/) is any business’ way into a free listing on Google Maps, which gives a listing and small page to every business it can find, (whether you directly sign up for one or not). This is known as your Google Maps page or listing. You can enter a 200-character description as well as add ten images and five videos. You also select your categories and add a few more details as well. Things are always changing at Google and although you can still enter all this information, they do not display it all.

Data Mining, Data Tracking, Google Tools, Online Tools, Search Engine Optimisation, Web Analytics
read more