How to improve your website's visibility?

Today, 94% of consumers and businesses search the Internet before buying a new product or service. They submit their keywords for search and get a list of relevant websites in return. People tend to visit websites that are at the top of these lists, because they appear to be more relevant to their search. Most find their competitors at the top of the list.

Online Marketing, Online Presence, Online Tools, Search Engine Optimisation, Search Engine Visibility, SEM, SEO, Web Presence
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Basic SEO checklist for high web visibility

SEO helps clients to build stronger web presence and allows potential visitors to more easily find their websites and services on the web. Through following web presence best practices and providing high-quality, well-structured and organised content, it aims to improve page rankings, so when potential customers search for certain keywords and phrases in a search engine, the website appears early in search results. Achieving this goal requires ongoing monitoring, analysis and optimisation activities and doing many separate, but related activities and updates.

Online Marketing, Online Presence, Search Engine Optimisation, Search Engine Visibility, SEO, Web, Web Development, Web Presence
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Chapter Two: Update your Social Media

So step 4 is to update your social media site status. And just a little FYI, I have seen a good amount of questions come in. And I’m kind of rolling thru this on purpose that I’ll have plenty of time to answer questions. So definitely get your questions ready and stay tuned for that at the end. I am leaving a good amount of time to answer everybody’s questions. So, step 4 is updating your social media sites status. That’s when you’re going thru all the social media websites that you use and linking back to page one so that people can see your content.

Online Marketing, SEO, Social Media, Web Analytics, Web Presence
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Chapter One: Follow-up

Now, as far as setting up all those emails, you definitely want to use a provider that does that automatically to make sure that you’re complying with the spam laws. You just don’t want to have people email you and you respond to them. It’s going to be messy and you’re not going to be complying with spam. So I like to use a service called AWeber. That’s a really good one. I think it’s good to start out with that one because when you want more advanced functionality later, it has it all built in.

eCommerce, Online Marketing, SEO, Social Media, Web Presence
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Social Media Selling System

So, now let’s get in to the five steps of selling with social media. Step 1 is to create a free sample or special gift. OK. Here’s what’s kind of tricky that we’re doing today. We’re really selling just by giving away great free content because something that’s unique about social media, you can’t just like stick a link up to your sales page. You cannot stick a link up to the product page on your e-commerce site and just say, “Buy this”. I actually get those pitches sometimes on Twitter where maybe I’ll ask about a resource for something else.

eCommerce, Online Marketing, SEO, Social Media, Web Presence
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Chapter One: Attracting Customers

So first, let's dive in to number one, attracting customers. This is where we're going to spend the least amount of time in this article because again this is a whole another topic that I have a lot of resources about, different ways to get people into your funnel. For today's sake, we're assuming that you already have some audience. Again, it doesn’t need to be a huge audience, but there are lots of activities that you're doing to attract these customers, to put your name in front of them, to bring them into your world in the first place.

Online Marketing, SEO, Social Media, Web Presence
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Google Alerts

Want to keep up on the latest news in your industry, or keep tabs on a competitor? Google Alerts allows you to stay informed about whatever you want. Google Alerts will send you email pertaining to the search query that you want to stay informed about. This tool can help you keep on the edge your market and allow you to stay ahead of the competition. With this free service from Google, you can receive email updates of the latest relevant Google results (web, news, etc.) based on your queries.

Data Tracking, Google Tools, Online Tools, SEO, Web Analytics
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