Social Media

Today the importance of Social Media networks is no longer debated.

So step 5 is to continue to promote your content on autopilot because again, people probably have to see it a few times before they’re going to read it. And the nature of social media is that you always have new people coming thru the door.

So step 4 is to update your social media site status. And just a little FYI, I have seen a good amount of questions come in. And I’m kind of rolling thru this on purpose that I’ll have plenty of time to answer questions. So definitely get your questions ready and stay tuned for that at the end. I am leaving a good amount of time to answer everybody’s questions. So, step 4 is updating your social media sites status. That’s when you’re going thru all the social media websites that you use and linking back to page one so that people can see your content.

Now, as far as setting up all those emails, you definitely want to use a provider that does that automatically to make sure that you’re complying with the spam laws. You just don’t want to have people email you and you respond to them. It’s going to be messy and you’re not going to be complying with spam. So I like to use a service called AWeber. That’s a really good one. I think it’s good to start out with that one because when you want more advanced functionality later, it has it all built in.

So, now let’s get in to the five steps of selling with social media. Step 1 is to create a free sample or special gift. OK. Here’s what’s kind of tricky that we’re doing today. We’re really selling just by giving away great free content because something that’s unique about social media, you can’t just like stick a link up to your sales page. You cannot stick a link up to the product page on your e-commerce site and just say, “Buy this”. I actually get those pitches sometimes on Twitter where maybe I’ll ask about a resource for something else.

I want to talk a little bit about the cycle length of selling on social media. If you're in a business where you're used to having face-to-face sales conversations with people, you can expect social media to take it longer to make sales. This is of course a generality. It depends on you. It depends on your business. But that's what I've seen.

So with that, I want to move on to the last step and then we're going to get a little more in-depth on some other kind of issues surrounding selling on social media. So we've attracted customers in step 1, we've engaged with them in step 2, we've really built up that know, like, and trust factor. Now, we need to move them into our sales funnel. The first thing you need to think about is how do you sell? Again, a lot of people who say they have a conversion problem with social media actually have a conversion problem with everything.

Okay. Let's move on to number two, which is engaging customers. So number one was attracting customers, meaning you're getting people into your world. So in social media that means they're becoming a fan on Facebook, they're following you on Twitter, they're connecting with you on LinkedIn, they're joining your site, whatever that is for you, that's number one. Number two is to engage the customers and this is where we're really building that whole know, like, and trust, right?

So first, let's dive in to number one, attracting customers. This is where we're going to spend the least amount of time in this article because again this is a whole another topic that I have a lot of resources about, different ways to get people into your funnel. For today's sake, we're assuming that you already have some audience. Again, it doesn’t need to be a huge audience, but there are lots of activities that you're doing to attract these customers, to put your name in front of them, to bring them into your world in the first place.

Hello and thank you for being here today. My name is Mohammad Rahighi and what I'm talking about here is the age-old question I have people following me on Twitter, I have people talking to me on Facebook. Now, how do I make money? We're here for business, right? So it's not a popularity contest. We're all here to get more exposure and audience that you've built and convert those people into paying customers.