Web Analytics

So step 5 is to continue to promote your content on autopilot because again, people probably have to see it a few times before they’re going to read it. And the nature of social media is that you always have new people coming thru the door.

So step 4 is to update your social media site status. And just a little FYI, I have seen a good amount of questions come in. And I’m kind of rolling thru this on purpose that I’ll have plenty of time to answer questions. So definitely get your questions ready and stay tuned for that at the end. I am leaving a good amount of time to answer everybody’s questions. So, step 4 is updating your social media sites status. That’s when you’re going thru all the social media websites that you use and linking back to page one so that people can see your content.

I want to talk a little bit about the cycle length of selling on social media. If you're in a business where you're used to having face-to-face sales conversations with people, you can expect social media to take it longer to make sales. This is of course a generality. It depends on you. It depends on your business. But that's what I've seen.

So with that, I want to move on to the last step and then we're going to get a little more in-depth on some other kind of issues surrounding selling on social media. So we've attracted customers in step 1, we've engaged with them in step 2, we've really built up that know, like, and trust factor. Now, we need to move them into our sales funnel. The first thing you need to think about is how do you sell? Again, a lot of people who say they have a conversion problem with social media actually have a conversion problem with everything.

Want to keep up on the latest news in your industry, or keep tabs on a competitor? Google Alerts allows you to stay informed about whatever you want. Google Alerts will send you email pertaining to the search query that you want to stay informed about. This tool can help you keep on the edge your market and allow you to stay ahead of the competition. With this free service from Google, you can receive email updates of the latest relevant Google results (web, news, etc.) based on your queries.

AdSense is essentially the affiliate entrance point to AdWords. The program is designed for website publishers who want to display targeted text, video or image advertisements on their own website pages and earn money when site visitors click those ads.

The purpose of this tool is to help you pick out keywords to use in an AdWords PPC campaign. It will display the number of searches for particular keywords over a monthly range as well as data for suggested bid, ad impression share, (if you’re already running ads,) and Google’s rating for competition. You can type in keywords you feel are representative of your website’s products or services and view Google’s suggestions for related keywords, along with their data.

Google Places (http://www.google.com/business/placesforbusiness/) is any business’ way into a free listing on Google Maps, which gives a listing and small page to every business it can find, (whether you directly sign up for one or not). This is known as your Google Maps page or listing. You can enter a 200-character description as well as add ten images and five videos. You also select your categories and add a few more details as well. Things are always changing at Google and although you can still enter all this information, they do not display it all.

With Google Trends, you can compare the world’s interest in your favourite topics. It's a powerful tool for doing market research; it lets you view what's trending online, which means what people are searching for online. What's also good about this tool is that you can view how a keyword's popularity has risen or declined over a period of time. This can be useful as it can help you make the decision whether to enter a certain market or not. Sometimes you can even make predictions by looking at the way a certain market is trending over a period of time.

A common question people have about their websites is “How do I track how many people come to my site?” This is not an easy question to answer, as it depends on how you qualify one visitor, among other factors. If your mom comes to your website 15 times in one day, does that count as one visitor or 15? Also, if you can get information about how many visitors you have, what other information can you get? This information is commonly called analytics. A web developer can use this information to see how their website is being used and change and maintain it accordingly.