I want to talk a little bit about the cycle length of selling on social media. If you're in a business where you're used to having face-to-face sales conversations with people, you can expect social media to take it longer to make sales. This is of course a generality. It depends on you. It depends on your business. But that's what I've seen.
Online Marketing, Social Media, Web Analytics, Web Presence
So with that, I want to move on to the last step and then we're going to get a little more in-depth on some other kind of issues surrounding selling on social media. So we've attracted customers in step 1, we've engaged with them in step 2, we've really built up that know, like, and trust factor. Now, we need to move them into our sales funnel. The first thing you need to think about is how do you sell? Again, a lot of people who say they have a conversion problem with social media actually have a conversion problem with everything.
Online Marketing, Social Media, Web Analytics, Web Presence
Okay. Let's move on to number two, which is engaging customers. So number one was attracting customers, meaning you're getting people into your world. So in social media that means they're becoming a fan on Facebook, they're following you on Twitter, they're connecting with you on LinkedIn, they're joining your site, whatever that is for you, that's number one. Number two is to engage the customers and this is where we're really building that whole know, like, and trust, right?
eCommerce, Online Marketing, Social Media, Web Development, Web Presence
So first, let's dive in to number one, attracting customers. This is where we're going to spend the least amount of time in this article because again this is a whole another topic that I have a lot of resources about, different ways to get people into your funnel. For today's sake, we're assuming that you already have some audience. Again, it doesn’t need to be a huge audience, but there are lots of activities that you're doing to attract these customers, to put your name in front of them, to bring them into your world in the first place.
Online Marketing, SEO, Social Media, Web Presence
Hello and thank you for being here today. My name is Mohammad Rahighi and what I'm talking about here is the age-old question I have people following me on Twitter, I have people talking to me on Facebook. Now, how do I make money? We're here for business, right? So it's not a popularity contest. We're all here to get more exposure and audience that you've built and convert those people into paying customers.
eCommerce, Online Marketing, Social Media, Web Presence