Web Presence (internet presence or online presence also) is defined on as being "the appearance of a person or organization on the World Wide Web." And "the amount of web presence can be measured in the amount of sites a organisation or individual has, which can include their own website, social network profiles, and their site's search engine ranking, traffic, popularity, and backlinks."
Web Presence is more than Search Engine Optimisation or SEO. It is about where you are on the web, how good that content is and how it relates to the other pieces. Getting people to notice you as the number one goal with web presence.
But, why web presence is important? How is your web presence? Is one website enough? Would picking out a single social site benefit me?
Why web presence is important?
- The most important marketing and even sales channel available to any business today is the Internet. Prospective customers are using search engines to research solutions for their problems and you want them to find your services and products first.
- With a pleasing design, easy navigation, rich and well-organised content, and simple e-business process (e.g. purchasing), the customers who reach your website will not be confused as to what you offer and they will not waste any time getting the information they need about your products and services and making a purchase.
- Because you can reach customers at every point in the purchasing cycle with your website, you will be able to quickly convert simple online visits into buying customers in only a few clicks.
Marketing your products and services on the Internet is no longer a luxury – it is a requirement if new customers are going to find you. Ensuring that your website is:
- Easy to find
- Easy to navigate
- Easy to understand
- Easy to like