Google Webmaster Tools can be defined a resource center for webmasters that addresses all the crawling and indexing queries that webmasters may have. Moreover, they introduce you to strategies that can boost traffic to your website as well as a link you up with your visitors. Using these tools can help you find the solution to the problems that might be hindering your traffic. You can then realize more traffic and more profits from your online business by using these tools.
Google set up the Google Webmaster Tools with the aim of enabling you to understand how it crawls into your website. Google’s search engine spider, Google bot, accesses your site at intervals, and the tools can be helpful in understanding how Google bot views your website and what that means to you as the website owner.
The dashboard is the page in which you enter the Webmaster Tools site. In essence, it is the home page. This will show all of your websites and whether or not they have been verified. You can go directly to your summary page for each of the sites by a simple click on the listed link to the site. This is where you can also add sitemaps for your sites. This page is essentially an overview of all the sites you have under Google Webmaster Tools.
Search Appearance
This area of Webmaster Tools will give details on how your site appears to search engines, with suggested improvements. Of special interest here is the HTML Improvements sub-item of the Search Appearance menu: Here, specific suggestions regarding Meta tags and non-indexable content are given. The Site links sub-item allows you to specify some URLs of your site as more important than others when it comes to Google’s own search engine results.
Search Traffic
This section shows you how visitors typically find your site. Do they come in through organic search results? Do they come in from referral links? How is your own site content linked? Recognizing trends from this data set can prove useful in recognizing popular searches that lead people to your website, overused anchor texts that you might want to change, and patterns within the way you link your own website content that may be less than ideal.
Google Index
Google Index deals with the pages in your site, which are indexed by Google. You can view the number of pages indexed and most common content keywords here. You can even tell Google to remove certain URLs from its index, if, for example, it has indexed your login page or a page that was meant to be private.
Crawl
“Crawl” seems an appropriate name for a section covering crawl errors, crawl statistics, the ability to crawl as Google bot, and more. Pay special attention to any crawl errors listed within this section—it means Google is having trouble indexing pieces of your website, or that it misunderstands the location(s) of one or more page(s). Crawl statistics gives you an inside view into the frequency with which Google has visited your site in order to crawl it. If you need to test and understand whether or not you have resolved a particular crawl error, (a 404 for example,) Fetch as Google is a good sub item to pay attention to—you can run such a test here. Use the Blocked URLs section to experiment and ensure those URLs you wish to exclude from the search results are indeed excluded. Sitemaps is a direct link to the sitemaps section you see on the dashboard and allows the uploading of an XML sitemap. URL Parameters is a bit more of an advanced testing feature, allowing you to configure URL parameters, which should lead to Google bot exclusion, along with other options.
Data Mining, Data Tracking, Google Tools, Online Tools, Web Analytics
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