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Google Alerts

Want to keep up on the latest news in your industry, or keep tabs on a competitor? Google Alerts allows you to stay informed about whatever you want. Google Alerts will send you email pertaining to the search query that you want to stay informed about. This tool can help you keep on the edge your market and allow you to stay ahead of the competition. With this free service from Google, you can receive email updates of the latest relevant Google results (web, news, etc.) based on your queries.

Data Tracking, Google Tools, Online Tools, SEO, Web Analytics
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Google AdWords

Google AdWords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text or image/media ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”. The system is a “pay per click” system. This means that you only pay up to the amount you have bid if someone clicks on your ad as a result of a web search.

Google Tools, Online Marketing, Online Tools, SEO
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Google Keyword Planner

The purpose of this tool is to help you pick out keywords to use in an AdWords PPC campaign. It will display the number of searches for particular keywords over a monthly range as well as data for suggested bid, ad impression share, (if you’re already running ads,) and Google’s rating for competition. You can type in keywords you feel are representative of your website’s products or services and view Google’s suggestions for related keywords, along with their data.

Data Mining, Data Tracking, Google Tools, Online Tools, Search Engine Optimisation, Web Analytics
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Google Places and Google Maps

Google Places (http://www.google.com/business/placesforbusiness/) is any business’ way into a free listing on Google Maps, which gives a listing and small page to every business it can find, (whether you directly sign up for one or not). This is known as your Google Maps page or listing. You can enter a 200-character description as well as add ten images and five videos. You also select your categories and add a few more details as well. Things are always changing at Google and although you can still enter all this information, they do not display it all.

Data Mining, Data Tracking, Google Tools, Online Tools, Search Engine Optimisation, Web Analytics
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