Google Plus

Simply put, Google+ is Google’s official social network. Much like Facebook, you can create a personal profile, connect with others who create a Google+ profile, share multimedia links and engage with other users. To sign up, all you need to do is visit www.plus.google.com and type in some basic information about yourself. After clicking “Join” Google+ will suggest some from friends who are already on Google+ to add to your network, or your “circles.” Circles are one of the main elements of Google+. You can create as many circles as you want and organize them with labels.

Online Marketing, SEO, Social Media, Web Presence
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Google Trends

With Google Trends, you can compare the world’s interest in your favourite topics. It's a powerful tool for doing market research; it lets you view what's trending online, which means what people are searching for online. What's also good about this tool is that you can view how a keyword's popularity has risen or declined over a period of time. This can be useful as it can help you make the decision whether to enter a certain market or not. Sometimes you can even make predictions by looking at the way a certain market is trending over a period of time.

Data Mining, Data Tracking, SEO, Web Analytics, Web Presence
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Google Analytics Features

A common question people have about their websites is “How do I track how many people come to my site?” This is not an easy question to answer, as it depends on how you qualify one visitor, among other factors. If your mom comes to your website 15 times in one day, does that count as one visitor or 15? Also, if you can get information about how many visitors you have, what other information can you get? This information is commonly called analytics. A web developer can use this information to see how their website is being used and change and maintain it accordingly.

Data Mining, Data Tracking, Google Tools, Online Tools, Web Analytics
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Google Webmaster Tools Features

To officially launch a website, there are two major steps that need to be addressed before moving on to marketing. One, you need to set up Webmaster Tools, and two, traffic tracking software such as Google Analytics must be enabled. These two assets will be crucial in allowing business owners to understand and qualify data that is presented to them in order to make informed business decisions. Data such as traffic sources, time spent on website, and keyword queries can help mold a business’ marketing strategy.

Data Mining, Data Tracking, Google Tools, Online Tools, Web Analytics
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