SEO

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Google AdWords

Google AdWords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text or image/media ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”. The system is a “pay per click” system. This means that you only pay up to the amount you have bid if someone clicks on your ad as a result of a web search.

Google Tools, Online Marketing, Online Tools, SEO

Google Plus

Simply put, Google+ is Google’s official social network. Much like Facebook, you can create a personal profile, connect with others who create a Google+ profile, share multimedia links and engage with other users. To sign up, all you need to do is visit www.plus.google.com and type in some basic information about yourself. After clicking “Join” Google+ will suggest some from friends who are already on Google+ to add to your network, or your “circles.” Circles are one of the main elements of Google+. You can create as many circles as you want and organize them with labels.

Online Marketing, SEO, Social Media, Web Presence

Google Trends

With Google Trends, you can compare the world’s interest in your favourite topics. It's a powerful tool for doing market research; it lets you view what's trending online, which means what people are searching for online. What's also good about this tool is that you can view how a keyword's popularity has risen or declined over a period of time. This can be useful as it can help you make the decision whether to enter a certain market or not. Sometimes you can even make predictions by looking at the way a certain market is trending over a period of time.

Data Mining, Data Tracking, SEO, Web Analytics, Web Presence

SEO Process

Search Engine Optimization is a combination of activities and techniques that aims to maximizing page visibility and connecting visitors with more relevant content. In other words, SEO is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid (meaning "organic" or "algorithmic") search results.

SEO, Web Analytics, Web Design, Web Development, Web Presence

WA, Data Mining and Reporting

A cutting edge technology, web analytics involves the study of website traffic and visitor behavior for improving performance of a website.Measurement is an important part of any marketing program. Web analytics should be used to understand the success of your programs and to drive future decisions.

Tracking and analyzing marketing results is the best way to improve your Return On Investment (ROI). Put more effort into what works best to see the greatest results.

Data Mining, Data Tracking, Online Tools, SEO, Web Analytics

SEO - Investment or Expense ?

SEO service helps clients to build stronger web presence and allows potential visitors to more easily find their websites and services on the web. Through following web presence best practices and providing high-quality, well-structured and organised content, it aims to improve page rankings, so when potential customers search for certain keywords and phrases in a search engine, the website appears early in search results. Achieving this goal requires ongoing monitoring, analysis and optimisation activities and doing many separate, but related activities and updates.

SEO, Web Analytics, Web Presence, Web Ranking

Search Engine Marketing

SEMSearch engine marketing is a form of Internet marketing that promotes businesses by increasing their visibility in search engine result pages(on the major search engines,Google™, Yahoo!™ and Bing™)through optimization and advertising. SEM covers Search Engine Optimization (SEO), Pay Per Click (PPC), and Social Media Optimization (SMO).

Online Marketing, SEM, SEO, Web Development, Web Presence

Web Analytics and Tracking

Web analytics is the practice of measuring, collecting, analyzing and reporting on Internet data for the purposes of understanding how a web site is used by its audience and how to optimize its usage.